All media products such as films, television programmes,blogs,websites and magazines etc, should have an audience in mind which, this in turn impacts on all decisions made about content and design making it more appealing to certain audiences.
Media prodcuts use demographics and VALS to determine who their audience is, it also allows us to learn more about them. As shown on my Reader profile i have included which catergories my audsience fall into, my audience is teenage girls ranging from 12-18 year olds who have an interest in 'Bubblegum pop music' they also look up to people with celebrity status and aim to achieve this is why i have listed them as 'Strivers' and 'Experiencers' as they have an interest alos in fashion which links into my magazines genre.
As part of my planning I produced a reader profile for MELODIA (my music magazine) this is similar to the NME profile I made previously, it allowed me to have a greater understanding of my target audience.
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